All licensed* restaurants and F&B establishments in Macao, to be classified in four different categories:
- "Deluxe Restaurant"
- "First Class Restaurant"
- "Second Class Restaurant"
- "Food and Beverage Establishments"
*Operate its business in Macao for at least one year
Criteria for Assessment
The "Quality Tourism Services Accreditation Scheme" adopts a holistic approach to evaluate the overall service quality of the participating merchants. The assessment is composed of two parts - "Mystery Shopping Assessment" and "Service Management System Audit", whereas the frontline service standard and management system will be assessed respectively.
There are two types of awards - "Star Merchant Award" and "Service Star Award". Each and every participating merchant who successfully passes the assessment will receive the "Star Merchant Award" accreditation, to be displayed at shop; and the participating merchant of highest score in each category will be awarded the "Service Star Award" Trophy and a cash prize as a token of appreciation.
The Scheme speaks for an authoritative recognition of excellent tourism service quality in Macao. Having received this prestigious accreditation, the industry players are not only able to prove that their quality service gives a pleasant experience to customers, but also communicate their achievements in the market and hence build brand confidence and stakeholder trust.
Application is free of charge. Details to be announced.