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Food and Beverage Sector

Licensed* Food & Beverage merchants in Macao are welcome to apply in accordance to their licenses and permits; available in four different categories:
- Restaurant (hotel)
- Restaurant (non-hotel)
- Simple Dining Establishment
- Food and Beverage Establishment
*Operate its business in Macao for at least one year

Criteria for Assessment

The "Quality Tourism Services Accreditation Scheme" adopts a holistic approach to evaluate the overall service quality of the participating merchants. The assessment is composed of two parts - "Mystery Shopping Assessment" and "Service Management System Audit", whereas the frontline service standard and management system will be assessed respectively.

There are four types of awards – "Star Merchant Award" , "Service Gold Award" , "Tourism Service Excellence Award“ and "Special Theme Award". Every participating merchant who passes the assessment will receive the "Star Merchant Award" accreditation certificate, window sticker and badges, to be displayed at the establishment; and the participating merchant of the highest score in each category with a total score not less than 90 points will be awarded the "Service Gold Award", a trophy and a cash prize of MOP10,000 as a token of appreciation. "Tourism Service Excellence Award" recognizes the merchants who have received the "Service Gold Award" for every three consecutive years, a trophy and a cash prize of MOP20,000 as a token of appreciation. "Special Theme Award" including four individual themes will be granted to recognize "Star Merchant Award" winners who have obtained the highest total score in one of the four sub-groups of "Special Theme Award" under the same application category, a trophy and a cash prize of MOP5,000 as a token of appreciation.

The Scheme speaks for an authoritative recognition of excellent tourism service quality in Macao. Having received this prestigious accreditation, the industry players are not only able to prove that their quality service gives a pleasant experience to customers, but also communicate their achievements in the market and hence build brand confidence.

Application is free of charge. Application form can be downloaded from https://industry.macaotourism.gov.mo and also available from the Training and Quality Management Department of Macao Government Tourism Office.

Please submit the completed application form together with the necessary documents during office hours to the Training and Quality Management Department of the Macao Government Tourism Office, located at Alameda Dr. Carlos d'Assumpção, no.335-341, Edificio "Hot Line", 5th floor, Room 502, Macao. 

Office hours:
Monday to Thursday, from 9:00am to 1:00pm, 2:30pm to 5:45pm
Friday, from 9:00am to 1:00pm, 2:30pm to 5:30pm

Tel: 8397 1522 / 8397 1721
Email: DFCQ@macaotourism.gov.mo



Promotional Video


Service Star Award: Awarded Merchants of First Class Restaurant and Deluxe Restaurant


Service Star Award: Awarded Merchants of Food and Beverage Establishment and Second Class


* The "Service Star Award" has been renamed as "Service Gold Award" in 2022.



Updated on: 05/01/2023