All licensed* restaurants and F&B establishments in Macao, to be classified in four different categories:
- "Deluxe Restaurant"
- "First Class Restaurant"
- "Second Class Restaurant"
- "Food and Beverage Establishments"
*Operate its business in Macao for at least one year (i.e. obtained licence and opened for business before 17th March, 2018)
Criteria for Assessment
The "Quality Tourism Services Accreditation Scheme" adopts a holistic approach to evaluate the overall service quality of the participating merchants. The assessment is composed of two parts - "Mystery Shopping Assessment" and "Service Management System Audit", whereas the frontline service standard and management system will be assessed respectively.
There are two types of awards - "Star Merchant Award" and "Service Star Award". Each and every participating merchant who successfully passes the assessment will receive the "Star Merchant Award" accreditation, to be displayed at shop; and the participating merchant of highest score in each category and has a total score not less than 90 points will be awarded the "Service Star Award", a Trophy and a cash prize of MOP10,000 as a token of appreciation.
The Scheme speaks for an authoritative recognition of excellent tourism service quality in Macao. Having received this prestigious accreditation, the industry players are not only able to prove that their quality service gives a pleasant experience to customers, but also communicate their achievements in the market and hence build brand confidence.
Application is free of charge. Application form can be downloaded from https://industry.macaotourism.gov.mo and also available from the Training and Quality Management Department of Macao Government Tourism Office.
Please submit the completed application form together with the necessary documents during office hours to the Training and Quality Management Department of the Macao Government Tourism Office, located at Alameda Dr. Carlos d'Assumpção, no.335-341, Edificio "Hot Line", 18th floor, Room 1821, Macao.
Monday to Thursday, from 9:00am to 1:00pm, 2:30pm to 5:45pm
Friday, from 9:00am to 1:00pm, 2:30pm to 5:30pm
Application period is open from 18th March - 12th April, 2019.
Tel: 8397 1721 / 8397 1522
Service Star Award: Awarded Merchants of First Class Restaurant and Deluxe Restaurant
Service Star Award: Awarded Merchants of Food and Beverage Establishment and Second Class
Food and Beverage Industry