The promotional event “Macao Week in Shanghai” was held successfully, in tandem with the offline and online promotions to raise Macao’s profile as a healthy, safe and quality destination. The “Macao Week in Shanghai” roadshow attracted around 300,000 spectators on site while related live streams conducted by KOLs engaged over 44.36 million counts of live view and playback in total. The hashtag “#Macao Week in Shanghai#” received over 40 million pageviews on Weibo.
Spectacular roadshow abounds with visitors
Various entities of the Macao SAR Government joined hands with different enterprises and businesses to set up 40 booths along Yuanmingyuan Road Pedestrian Street at Waitanyuan, Huangpu District in Shanghai from 3 — 7 June to showcase Macao’s tourism, trade and commerce, culture and creativity, sports, entertainment and more colorful “tourism +” dimensions. The zones are themed as follows: overview about Macao and tourism events; Macao’s World Heritage, Intangible Cultural Heritage, Macao Good Shop; MAK MAK Shop; Macao’s sport events; trade, commerce and economy of Macao; as well as a showcase of Macao’s tourism industry presented by pertinent integrated tourism enterprises and airline company.
The roadshow presented 117 sessions of spectacular artistic and cultural performances including Dragon Dance, Lion Dance, Portuguese Folk Dance and Wing Chun Martial Arts from the Inventory of Intangible Cultural Heritage of Macao. Macao’s singers enlivened the roadshow with original songs from Macao while MAK MAK performed street dance. Macao’s music band Tuna Macanese also performed Macanese music. The performances drew a great number of spectators.
To promote the Macao Week in Shanghai and spotlight Macao as a healthy destination welcoming visitors, mapping shows were projected upon the façade of Union Church on schedule under the theme of MAK MAK and Macao’s East-and-West cultural symphony during the roadshow, drawing passersby to enjoy the feast for the eyes.
The event prepared over RMB-110-million special travel offers on air tickets, hotel accommodation, dining and other tourism products for sale at the roadshow and relevant platforms.
Promotional campaign via various channels
An extensive promotional campaign was rolled out for the Macao Week in Shanghai through various online and offline channels across the Mainland. As part of the campaign, 16 KOLs specialized in travel, lifestyle, culture, gastronomy and other fields conducted 13 live streams or posted short videos, photos and articles about the event highlights on different platforms such as Yizhibo and Trip.com. During the event, the live streams have engaged over 44.36 million counts of live view and playback in total. The hashtag “#Macao Week in Shanghai#” has received over 40 million pageviews on Weibo. The roadshow was also covered on site by many media from Macao and the Mainland.
Macao Government Tourism Office (MGTO) actively publicized information about the Macao Week in Shanghai via its official accounts on WeChat, Weibo, Xiaohongshu and Douyin, as well as through television and newspaper advertisements, travel Apps and so forth.
Shanghai and Macao trade jointly tap into “Tourism + MICE” opportunities
MGTO and the Macao Trade and Investment Promotion Institute (IPIM) jointly organized the Macao Tourism and MICE Presentation Seminar on 4 June to present the strengths of Macao’s tourism and MICE industries as well as the Macao Highlight Tours. Featuring a business matching and networking session, the Seminar engaged around 150 participants including tourism and MICE industry delegates from Shanghai and Macao for enthusiastic discussions on future cooperation.
Taste of Macao Food Promotion
Jointly organized by MGTO, Bellagio by MGM Shanghai and MGM Macau, the gastronomic promotion entitled “Macao Week in Shanghai — Taste of Macao Food Promotion” presents 12 signature Macanese and Portuguese delicacies at Café Bellagio of the hotel Bellagio by MGM Shanghai from 4 – 17 June, to promote the gastronomic culture of Macao as a UNESCO Creative City of Gastronomy. The menu is meticulously designed by Head Chefs Tiago Reis and Lou Kam Meng from MGM Macau. The former is a Portuguese while the latter is a local born and raised in Macao. Chef Lou also joined travel KOLs for culinary presentation via interactive live broadcast in Shanghai on 4 June to introduce Macanese and Portuguese dishes, leveraging the influence of the KOLs and the live broadcast program to reach a broader spectrum of audience.
Through the mega roadshow, tourism and MICE presentation seminar, food promotion and other highlights, the Macao Week in Shanghai promoted Macao as a healthy, safe and quality destination radiant with diverse dimensions of “tourism +” among residents and visitors in Shanghai, towards the aim to expand the spectrum of visitor source and attract Mainland visitors to Macao, in turn revitalizing Macao’s tourism industry and economy.