The 19th International Travel Expo (ITE) opened today at the Hong Kong Convention and Exhibition Centre. Director of Macau Government Tourist Office (MGTO), Mr. João Costa Antunes led a delegation of MGTO staff and more than 20 Macau tourism industry representatives to attend the opening ceremony.
ITE HK is a prime tourism trade show in Asia and MGTO is one of the many supporters of this annual event, which attracts tourism boards and travel trade worldwide. With around 500 exhibitors from 50 countries and regions as well as thousands of local and overseas travel trade visitors and buyers participating, the ITE HK this year promises to be bigger and more comprehensive.
The 100-square meter Macau booth this year is themed to emphasize the unique eastern and western architectural characteristics of Macau. Set against the backdrop of the magnificent Guia Lighthouse, counters resembling the pavilions of Lou Lim Ieoc Garden provide an area for over 20 representatives from Macau's tourism industry, including hoteliers, travel agents, airlines and ferry companies to promote their tourism products and develop business opportunities. Photos of the "Macau 2005, the 4th East Asian Games" to be held between October 29 to November 6 in Macau and relevant information are also showcased at the entrance to the exhibition zone.
MGTO hosted a trade reception at the booth in the afternoon after the opening ceremony to strengthen connections with officials and trade members of the Hong Kong tourism industry as well as trade visitors from around the world.
MGTO also launched the brand new 2-day travel itinerary 'Macau Talk, Macau Walk' at ITE HK. In addition to the newly designed promotional brochure and tourist map, 3 on site presentation sessions are held to introduce the new itinerary to the travel trade and the public.
'Macau Talk, Macau Walk' presents to visitors the 'wonders' of Macau, including the place where the Portuguese first landed: A-Ma Temple, the oldest western charity in China: Holy House of Mercy and the site that possesses the highest number of fortress in China: Mount Fortress.
This year, Guangdong, Hong Kong and Macau continue to join force to promote regional tourism of the Greater Pearl River Delta in ITE HK.
The 19th International Travel Expo at Hong Kong Convention and Exhibition Centre covers an area of 14,000 square meters, an expansion of 40% over last year. The first two days are open only to the travel trade while the last two days are open to the public.
To facilitate business contacts and exchange of information, the organizer arranged a series of seminars and product presentations for the trade days while the public can enjoy a variety of cultural performances and lucky draws in the two public days.