Organized by the Secretariat for Economy and Finance of the Macao Special Administrative Region Government, and co-organized by the Hong Kong and Macao Affairs Office of Jiangsu Provincial People’s Government and the Hong Kong and Macao Affairs Office of Nanjing Municipal People’s Government, the “Macao Week in Jiangsu” was unveiled grandly in Nanjing today (14 May), unfolding a mega roadshow along the Pedestrian Street at Confucius Temple in Nanjing until 17 May. Through eye-catching booths, interactive experiences, stage performances, check-in games and more, the roadshow not only showcases the city’s unique, diverse offer of travel experiences and colorful dimensions of “tourism+”, but also promotes Macao as a healthy, safe and quality destination among Mainland residents. The event is part of the continuous endeavor to draw visitors for travel and spending in Macao.
Secretary for Economy and Finance of the Macao SAR Government, Lei Wai Nong; Deputy Mayor of Jiangsu Provincial People’s Government, Hui Jianlin; Deputy Director-General of the Economic Affairs Department of the Liaison Office of the Central People’s Government in the Macao SAR, Zhu Hong; Deputy Secretary General of Jiangsu Provincial People’s Government, Huang Lan; Chief of Office of the Secretary for Economy and Finance of the Macao SAR Government, Ku Mei Leng; Deputy Mayor of Nanjing Municipal People’s Government, Hu Wanjin; Director of Macao Government Tourism Office (MGTO), Maria Helena de Senna Fernandes; Deputy Director General of Jiangsu Provincial Department of Culture and Tourism, Gong Liang; President of the Macao Trade and Investment Promotion Institute (IPIM), Lau Wai Meng; Deputy Director of the Hong Kong and Macao Affairs Office of Jiangsu Provincial People’s Government, Zhang Songping; Director of the Hong Kong and Macao Affairs Office of Nanjing Municipal People’s Government, Zhang Zhichao; and Deputy Secretary General of Nanjing Municipal People’s Government, Wu Xiuliang, officiated the opening ceremony.
Secretary for Economy and Finance of the Macao SAR Government, Lei Wai Nong, remarked, “since the reinstatement of travel permit issuance for Mainland residents to Macao last September, the Macao SAR Government has seized the timing to roll out an array of promotional initiatives via online and offline channels, to highlight Macao’s image as a healthy, safe and quality destination and launch special travel offers in the Mainland market, while organizing a series of “Macao Weeks” for destination promotion. Following Beijing and Hangzhou, the beautiful province of Jiangsu has become our third destination of the Macao Week. It is especially meaningful to us. Jiangsu and Macao are both major hubs along the Belt and Road, and members of the China Maritime Silk Road Tourism Promotion Alliance. Jiangsu and Macao have all along maintained cooperation and exchange in different fields, which shows a vast landscape of possibilities for Jiangsu and Macao for close cooperation in tourism, trade and commerce as well as other areas.”
Deputy Mayor of Jiangsu Provincial People’s Government, Hui Jianlin, remarked, “For a long time, Jiangsu and Macao have maintained close collaborative relationship and achieved fruitful results in high-level exchange, investment and commerce as well as cultural interchange, among other areas. Looking back to a decade ago, various promotions entitled “Macao Week in Jiangsu” and “Jiangsu Week in Macao” were successfully held, which opened up an extraordinary journey for cooperation and exchange between Jiangsu and Macao. Today, the “Macao Week in Jiangsu” is once again unveiled, marking a significant milestone for exchange and cooperation between Jiangsu and Macao.”
Deputy Mayor of Nanjing Municipal People’s Government, Hu Wanjin, remarked, “The Macao Week in Jiangsu enables Nanjing residents to gain a deeper understanding of the diverse offer of Macao as a world centre of tourism and leisure. The event also supports Macao to actively align its progress with the national strategies and tap into development opportunities. The Governments of Nanjing and the Macao SAR can also leverage the occasion to move towards closer exchange and deepen cooperation in trade and commerce, tourism and other fields for mutual success of both cities.”
Colorful roadshow draws visitors
Between 14 and 17 May, the mega roadshow rolls out a range of themed zones/booths along the Pedestrian Street at Confucius Temple in Nanjing to showcase Macao’s tourism, commerce and trade, culture, sports, entertainment and more dimensions to residents and visitors there. The zones/booths are themed as follows: overview about Macao and tourism events; a showcase of Macao’s tourism industry presented by pertinent integrated tourism enterprises and airline company; Macao’s World Heritage, Intangible Cultural Heritage and Macao Good Shop; MAK MAK Shop; Macao’s sport events including Macau Grand Prix, Macao International Marathon and Macao International Dragon Boat Races; trade, commerce and economy of Macao, for display and sale of “Made in Macao”, “Macao’s brands” and products from Portuguese-speaking countries; and tourist information counter.
In addition, spectators can enjoy a thoughtfully-arranged program of spectacular performances at the main stage from today (14 May) until 17 May, including Lion Dance, Dragon Dance, Portuguese Folk Dance and Choi Lei Fat Martial Arts, all of which are inscribed on the Inventory of Intangible Cultural Heritage of Macao. In addition, Macao’s music band Tuna Macanese will perform Macanese music, while Macao singers will perform original songs composed by musicians from Macao. Other performances include “MAK MAK” street dance, special dance and more.
The Macao Week in Jiangsu invites Nanjing residents to join the “Fascinating Journey in Macao” at the roadshow. First, they can access the H5 page of “Macao Week” and follow the map to locate Macao Tourism Mascot MAK MAK’s flowery symbols in three activity zones for scanning the QR codes. Then they can take a photo at the main stage to share on WeChat. After acquiring three electronic stamps, they can follow MGTO’s WeChat account (“MGTOweixin”) for gift redemption at the tourist information counter.
During the event, pertinent integrated tourism enterprises and airline company present a wealth of special travel offers on air tickets, hotel accommodation, dining and more. Equivalent to over 90 million RMB in total, their special offers are promoted and sold at the roadshow and on their platforms.
China Qinhuai 666 International Consumption Festival brings in more colors
The “Macao Week in Jiangsu” falls into the period of the China Qinhuai 666 International Consumption Festival held in Nanjing. During the opening ceremony of the “Macao Week in Jiangsu”, an introduction and video about the Festival was delivered, multiplying the effects of the events and fostering mutual interaction. This initiative aims to arouse additional awareness on the highlights of tourism spending of Jiangsu and Macao, thus bringing more colors to the “Macao Week in Jiangsu”. The China Qinhuai 666 International Consumption Festival held in Qinhuai District of Nanjing covers six distinctive neighborhoods, six spending scenarios and six tips for experiencing the Festival, launching close to 200 spectacular activities.
Jiangsu — Macao Tourism and MICE Presentation Seminar
MGTO and IPIM seized the opportunity brought by the Macao Week in Jiangsu held in Nanjing to organize the Jiangsu — Macao Tourism and MICE Presentation Seminar together yesterday (13 May). The Seminar presented the strengths of the tourism and MICE industries in both cities, enhanced cross-sector integration of “tourism + MICE” and facilitated networking among industry delegates from both sides to expand visitor source. During the Seminar, Travel Industry Council of Macau delivered a preview of the upcoming Macao highlight tours tailored for visitors’ fascinating experiences of wonderful attractions in Macao. Moreover, Nanjing Confucius Temple Cultural Tourism Group Co., Ltd. and Macau Leisure Tourism Services Innovation Association signed a strategic cooperation agreement during the Seminar, enhancing exchange and cooperation between the tourism industries of Nanjing and Macao. The inauguration ceremony for the “Macao Week in Jiangsu – Taste of Macao Food Promotion” was also held during the Seminar to lift the curtain on this two-week promotional activity about Macanese and Portuguese cuisine.
Unique Taste of Macao
To create a memorable impression on visitors through the sense of taste, Macao has been actively promoting its unique gastronomic culture as a Creative City of Gastronomy among visitors. As part of this endeavor, the “Macao Week in Jiangsu – Taste of Macao Food Promotion” will present buffets in Macanese and Portuguese style at Jin’s Cafe of Jinling Hotel Nanjing from 13 – 26 May. The promotion will hold an interactive live stream of cooking demonstration tomorrow afternoon (15 May), where Vice President of Macau Cuisine Association and Leading Chef of the “Macao Week in Jiangsu – Taste of Macao Food Promotion”, Lou Chi Seng, will join a travel KOL to introduce the essence and culinary expertise of Macanese and Portuguese cuisine.
Extensive promotional campaign for Macao Week in Jiangsu
The organizer rolls out an extensive promotional campaign for the Macao Week in Jiangsu through various online and offline channels across the Mainland. Different travel KOLs will promote the event via live streams on Yizhibo, Weibo, Trip.com and Douyin, among other online platforms. The event is also covered by various media from across Jiangsu, Macao and the Mainland. MGTO provides detailed information about the Macao Week in Jiangsu on the “Macao Week” H5 page and via its officials accounts on Weibo, WeChat, Xiaohongshu and Douyin; as well as on Ly.com, Mafengwo travel application, Tuniu, Trip.com, Meituan and DianPing.
To promote the Macao Week in Jiangsu and spotlight Macao as a healthy, safe and quality destination, MGTO is projecting light shows upon the glass facades of the three iconic architectures at Xinjiekou in Nanjing — Nanjing Central Hotel, Nanjing International Finance Center and International Trade Building. The light shows highlight that Macao welcomes visitors.
During the Macao Week in Jiangsu, the units involved will rigorously follow the COVID-19 prevention guidelines issued by Nanjing’s public health authorities to support pandemic prevention while all participants must adhere to the arrangements for pandemic prevention.
The Macao Week in Jiangsu is organized by the Secretariat for Economy and Finance of the Macao SAR Government, and co-organized by the Hong Kong and Macao Affairs Office of Jiangsu Provincial People’s Government and the Hong Kong and Macao Affairs Office of Nanjing Municipal People’s Government. The coordinators include Macao Government Tourism Office, Macao Trade and Investment Promotion Institute, Qinhuai District People’s Government of Nanjing Municipality. The supporting entities include Cultural Affairs Bureau of the Macao SAR Government, Sports Bureau of the Macao SAR Government, Nanjing Municipal Bureau of Commerce, Nanjing Municipal Bureau of Culture and Tourism, China Council for the Promotion of International Trade Nanjing Sub-council, Nanjing Federation of Industry and Commerce, Industrial Association of Macau, Macau Importers & Exporters Association, the Federal General Commercial Association of Macau Small and Medium Enterprises, Macau Cuisine Association and Jinling Hotel Nanjing. The participating entities include the six major integrated resorts, airline company and various small and medium-sized enterprises from Macao.